ABOUT US
STRATEGIC MARKETING, CUSTOMER EXPERIENCE & GROWTH Agency.
OUR STORY
BUILT ON STRATEGY, SINCE 2017.
Emmediate was founded on a simple idea: marketing works best when it's engineered, not improvised. Since 2017, we've partnered with businesses across South Africa from ambitious challengers to established brands helping them unlock growth through strategic thinking, integrated execution and measurable outcomes.
What started as a strategic marketing practice has grown into a full service agency spanning brand, digital, media, technology and executive marketing leadership all built around one goal: momentum you can measure.
FOUNDER & LEADERSHIP
SENIOR THINKING, EXPERIENCED EXECUTION.
Every engagement is led by senior strategists and marketing leaders the same calibre of thinking you'd expect from an in-house CMO, applied across every client relationship.
Dr. Michelle Potgieter
Founder and Director
With more than 20 years of experience in strategic marketing and communications, I help organisations turn business challenges into opportunities for growth.
My approach combines strategic thinking, commercial insight and practical execution to strengthen brands, connect with customers and deliver measurable results.
I have worked across local, African and international markets, leading marketing, communication and business development initiatives that drive growth, improve performance and build lasting brand value.
At Emmediate, I bring this experience to every client engagement, starting with understanding the business challenge, developing the right strategy and turning insight into meaningful results.
Sheldon Strydom
Director
I’m a marketing leader with nearly 10 years of experience building brands, shaping strategy and creating campaigns across technology, SaaS, tourism, healthcare, fashion, hospitality and experiential marketing.
My experience spans Africa, China, Europe and the Middle East, giving me a strong understanding of how brands need to adapt across different markets, audiences and cultures while still maintaining a clear identity.
I work across brand strategy, integrated marketing, digital, content, PR, events and experiences, bringing these disciplines together to create marketing that is commercially focused and genuinely connected to business goals.
For me, strong marketing is about more than being seen. It is about understanding the business, knowing the audience and creating work that people remember for the right reasons
Values
WHAT WE HOLD OURSELVES TO.
STRATEGIC THINKING
We recommend what's right for the business, not what's easiest to sell.
ACCOUNTABILITY
We measure what we do and stand behind the results.
CRAFT
We sweat the details others skip in strategy and in execution.
PARTNERSHIP
We work as an extension of your team, not a vendor at arm's length.
LET'S BUILD WHAT COMES NEXT
READY TO UNLOCK GROWTH?
Let's discuss how we can accelerate your business objectives.